Understanding my statistics report

The Wemap statistics module allows you to access essential data regarding the usage of your map.

Through a series of indicators, you will be able to analyze your users' behavior, evaluate their engagement and optimize their experience.

Whether you want to know the number of views of your map, identify the most popular sections or understand how users interact with points of interest, this module provides you with the necessary information to make informed decisions and improve your services.

To access it:

Go to the "Statistics" menu at the top right of the page
Select the map for which you want to measure performance, as well as a date range
Click on "Generate a report"

👉 For more information, see the article Generating statistical reports

Once the report is generated, click on the statistics section you want to view: map, content, search, service (more details below).

🗺️ Map

Indicator Name	Description	Calculation Method	How to interpret it?
Sessions	A session represents a period during which a user interacts with your Wemap map.	A session begins when a user opens the map and ends after 30 minutes of inactivity. Each time a user returns to the map after this period, a new session is counted.	Measures overall engagement and map traffic. An increase indicates growing interest in the map.
Average session duration	Average time spent by users during a session.	Total duration of all sessions divided by the number of sessions.	Long duration = relevant content. Too short may indicate a lack of interest or usability issues.
Page views	Total number of times the map has been opened, with each arrival on the map counting as a new view.	Each time a user accesses the map, a page view is counted.	This number can be higher than the number of sessions, as a new page view is recorded with each access, even if it occurs within the same session.
Total actions per session	Average number of events (clicks, point openings) performed per session.	Total number of events divided by the number of sessions.	Key indicator of active interaction. Too few events could indicate a lack of interaction with the content.
How many users accessed your map?	Graph showing the number of sessions on your map, day by day, over the selected period.	Total number of sessions counted per day. In other words, the sum of values for the entire period equals the value of the Sessions indicator.	Allows you to identify daily trends and days of high or low traffic, indicating interest in the map over time.
How did you attract your users?	Distribution of traffic sources (campaigns, search engines, direct access, etc.).	Classifies users by traffic source.	Helps understand the most effective acquisition channels.
What are the main device types used?	Identifies devices (mobile, tablets, computers) used by visitors to access the map.	Analyzes users' devices during sessions.	Allows you to optimize user experience based on the most used devices.

📍Content

Indicator Name	Description	Calculation Method	How to interpret it?
Total points opened	Total number of points of interest opened by users.	Sum of point openings by users.	Indicates users' interest in the different points on the map.
Total points shared (if petal buttons enabled)	Total number of points of interest shared by users.	Sum of clicks on the Share button (in petal buttons), at point level by users.	Frequent sharing shows that content is relevant enough to be recommended to other users.
Total points liked (if likes enabled)	Total number of points of interest that received a "like" (click on the heart-shaped button).	Sum of likes received on points of interest.	A high number of likes indicates that users find the content interesting and relevant.
Total 'go there' (if navigation enabled)	Total number of clicks on the "Go there" button for a point of interest.	Count of clicks on the "Go there" button (at the top of a point's card).	A good indicator of physical engagement, shows the intention to visit a location.
Daily tracking of points: Opened and Shared	Daily tracking of the number of points opened and shared.	Daily calculation of point openings and shares.	Helps track daily trends to see if interest in the map is increasing or decreasing.
What were the most popular points?	Ranking of points of interest most opened by users.	Ranks points according to total number of openings.	Key indicator to know which points of interest captivate users the most.
What were the most popular events?	Ranking of events with the most openings.	Ranks events according to total interactions.	Allows you to understand which events generate the most interest and engagement.

🔎 Search

Indicator Name	Description	Calculation Method	How to interpret it?
Total keyword searches	Total number of searches performed by users using keywords.	Sum of searches using keywords.	Measures the frequency of use of the search functionality, reflecting users' curiosity about content.
Total tag searches	Total number of searches performed using tags.	Sum of searches using tags.	Indicates users' interest in filtering content by category.
Total filter searches	Total number of searches using filters offered on the map.	Sum of searches using filters.	Measures the use of advanced search features to customize results.
Number of searches per day	Graph representing the daily tracking of total number of searches performed.	Sum of searches counted per day.	Allows you to track the evolution of users' interest on a daily basis.
What were the most popular keywords?	Ranking of keywords most searched by users.	Ranking according to frequency of keyword usage.	Indicates which terms are most searched, revealing users' centers of interest.
What were the most popular tags?	Ranking of tags most used in searches.	Ranking according to frequency of tag usage.	Helps understand which categories or types of content interest users the most.

🧭 Service

Applicable only for maps with the navigation feature enabled

Indicator Name	Description	Calculation Method	How to interpret it?
Total routes started	Total number of routes started by users.	Sum of routes initiated by users.	Engagement indicator for navigation features. A large number indicates strong interest in the route.
Total routes completed	Total number of routes successfully completed.	Sum of routes finished by users.	A good indicator of satisfaction and completion of proposed routes.
Total augmented reality enabled (if navigation with augmented reality enabled)	Total number of activations of the augmented reality (AR) feature.	Counts the number of AR activations.	Measures users' interest in the augmented reality feature.
Daily tracking of routes: Started, Completed and Stopped	Daily tracking of the number of routes started, completed or stopped.	Daily calculation of routes by category.	Allows you to track daily trends on route usage and their success.
Daily tracking of Augmented Reality activations and deactivations (if navigation with augmented reality enabled)	Daily tracking of activations and deactivations of the AR feature.	Daily calculation of AR activations and deactivations.	Allows you to track interest in and use of augmented reality on a daily basis.